Astana finance days
Astana Finance Days is a large-scale annual event that brings together up to 5,000 participants from around the world. As a subsidiary brand of AIFC, it was important to preserve continuity and integrity while adding a distinct character of its own. The visual foundation was built on the logo mark, reimagined through patterns and a unique custom 3D form. In 2025, the identity evolved further with a national touch – inspired by the structure and decor of the yurt, an expanded color palette, and a rich canvas of textures and ornaments.
Astana Finance Days is a large-scale annual event that brings together up to 5,000 participants from around the world. As a subsidiary brand of AIFC, it was important to preserve continuity and integrity while adding a distinct character of its own. The visual foundation was built on the logo mark, reimagined through patterns and a unique custom 3D form. In 2025, the identity evolved further with a national touch – inspired by the structure and decor of the yurt, an expanded color palette, and a rich canvas of textures and ornaments.
The logo was redesigned with a more refined and solid look. 2024 marked the first year of the new identity. Moving forward, the theme will continue to evolve each year, adapting to the chosen concept.
The logo was redesigned with a more refined and solid look. 2024 marked the first year of the new identity. Moving forward, the theme will continue to evolve each year, adapting to the chosen concept.
The 2025 concept reflects Astana’s role on the global stage, with the map and a single point serving as the visual metaphor for the key visual.
The 2025 concept reflects Astana’s role on the global stage, with the map and a single point serving as the visual metaphor for the key visual.
In 2025, the identity entered a new stage: we infused it with national elements to highlight international projects and events. You can explore the full concept development process here.