Romantic is the leading flower retail chain in Kazakhstan, with its logo and signature pink color deeply familiar to customers. As the brand expanded beyond flowers to include handmade desserts – from chocolate-covered strawberries and dates to bento cakes and its own chocolate line – the need for a refreshed identity in packaging design became clear. We introduced an illustration that combines silhouettes of both flowers and gifts. Layered compositions create a refined visual effect that feels modern and playful at once.
Romantic is the leading flower retail chain in Kazakhstan, with its logo and signature pink color deeply familiar to customers. As the brand expanded beyond flowers to include handmade desserts – from chocolate-covered strawberries and dates to bento cakes and its own chocolate line – the need for a refreshed identity in packaging design became clear. We introduced an illustration that combines silhouettes of both flowers and gifts. Layered compositions create a refined visual effect that feels modern and playful at once.