We created stylish merch for the corporate foundation KMF-Demeu – a case where the identity became bolder and brighter, making the prints something you’d genuinely want to wear. At the core lies a modular illustration-collage reflecting the company’s field: stationery, documents, coins, combined with national motifs such as Kazakh korpe (patchwork) and ornaments. The result is a vivid and original print that can be broken down and adapted across different applications.